Toyota SYI Paris
Website
Client:
Toyota, Saatchi & Saatchi
Olympic and Paralympic athletes fuel up on support with Toyota’s Start Your Impossible website
In preparation for the 2024 Paris Olympic & Paralympic games, Toyota provides supporters with a platform to connect and encourage their sponsored athletes from around the world. Using an interactive globe to locate and learn about each competitor, inspired spectators can post messages of motivation with custom badges, in hopes to spur them on to a podium finish.
Challenge
The original Start Your Impossible website, built by 14Four for the 2020 Tokyo games, required a complete overhaul with new and refreshed content. With a goal to introduce more opportunities for fan connection, Toyota wanted to include interactive elements that would further demonstrate the global reach with athletes, and allow visitors a place to leave personalized messages on the site throughout the events. This combination of video content, responsive UI modules, and large volumes of UGC, demanded the website’s performance levels be pushed to new limits in order to retain gold status.
Solution
Collaborating with our partners, Saatchi & Saatchi, we devised to create a 3D globe that site visitors could rotate on any axis to locate a country of their choice. As countries moved into focus, hotspot markers would load in, pinpointing specific regions that Toyota athletes called home. Each pin led to an athletes profile page where users would learn more of their background and choose to leave messages of well wishes for the upcoming games. In addition to a personal written note, we also included the option of fun themed badges to add to posts for further customization.
Impact
The incredible wave of support was felt by Team Toyota athletes who contributed 90 medals (36 gold, 24 silver, 30 bronze) across both Olympic & Paralympic games. An outstanding effort from all who were involved with an unwavering display of community backing, seen throughout the Toyota Start Your Impossible website.
In addition to a personal written note, we also included the option of fun themed badges to ad to posts.
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