Toyota

Our long standing partners at Saatchi & Saatchi came to us for support in refreshing the Toyota: Start Your Impossible website, 
in preparation for the 2024 Paris Olympics 
& Paralympics. With the goal to create 
a hub where fans could leave messages 
of support, the site required a complete design refresh, including a new interactive globe for locating Toyota sponsored athletes.

Having developed the previous build for the Tokyo Olympics, our team’s familiarity with the project allowed us to get a quick start off the mark. The website provides a multi-lingual experience highlighting Toyota’s impact of pushing the engineering envelope in their ongoing efforts to achieve ‘Mobility for All’.

Known for our incredible work across 
3D animation, Toyota entrusted us with 
a collection of their vehicles to be featured in a series of stunning locations, built entirely through various digital processes. These photorealistic scenes were then broken apart for an immersive parallax website, inviting users into off-road adventures in 
a rugged Toyota ride.

With a new generation getting behind the wheel, Toyota wanted to incentivize audiences to test drive a vehicle from their new 2025 fleet. Our partners at H/L came to us to collaborate on a nostalgic web based game that would transport players into an 8-bit Toyota packed ready for adventure. Together we designed and built an arcade classic that put Toyota on the leaderboard and left players wanting to try the real thing.

Deriving from some truly unique consumer research data, Toyota discovered that up to 55% of truck owners also happened to be dog owners, and that 66% of shoppers took their beloved pets into consideration when choosing their new ride. These statistics led to the creation of Toyota’s indestructible Dog Toy, promoting their first ever Toyota T.R.D.

To support the giveaway of these dog toys and help capture the curated audience, our team developed a responsive website that would boost campaign awareness. Applying rich content and interactive elements, we also took care of the backend for all online entries, establishing and monitoring the data capture for fast prize fulfillment.

To promote Toyota’s annual holiday sale event, Toyotathon, our team developed a custom tool that would assist in creating dynamic banners with the flexibility to switch out creative, copywriting and language. From there Toyota could easily plug the desired banners into multiple markets ensuring consistency and craftsmanship was delivered to all audiences.